Transforming the walls of hotels, cafés and restaurants into works of art

La Maison Muraem presents a new collection of panoramic wallpapers to transform the walls of hotels, cafés and restaurants into works of art

In 2023, the hospitality sector was particularly hard hit by the crisis, reaching record numbers of business failures.

In a time of crisis, with consumers making trade-offs and competition remaining fierce, HoReCa players who want to stand out must do everything they can to turn every interaction into a true sensory experience.

The first impression must be especially carefully crafted, as it will have a lasting influence on customers.

The solution to inject originality, style and that certain ?je-ne-sais-quoi? that stays in the memory and makes people want to come back? Turn the walls into works of art!

Since 2018, La Maison Muraem has established itself as the benchmark in panoramic wallpaper, thanks to a high-end approach blending the contemporary and the traditional.

Its ranges dedicated to HoReCa establishments comply with regulations (fire-retardant certification, water-repellent option), while being perfectly suited to the specific demands of professional use.

Driven by strong demand, La Maison Muraem is presenting its latest collection, manufactured in Italy by Creativespace.

?Stay Foolish?, an original and delightfully retro collection!
Transforming a wall into a Renaissance-style painting or a baroque tapestry becomes child's play with these panoramic wallpapers designed by the talented Giorgia Barbero.

The illusion is perfect...

Customers will be fascinated by the realism of the costumed animals depicted (anthropomorphism) in elegant vintage settings.

With, as always, stunning quality: manufactured in Italy by Creativespace, these designs offer a canvas-like look and a textured feel, with a beautiful matte finish.

A wallpaper specially designed for HoReCa establishments

This thick non-woven wallpaper (350 g/m²) is very easy to apply to the wall with paste.

It is particularly easy to live with, as it is at once:

• Easy to wash, simplifying daily life and offering excellent durability.

• Fire-resistant and holding fire-retardant certification (B-S1, d0 - EN13501).

• Dry-strippable.

It is also available in a water-repellent finish, ultra-washable and waterproof.

Spotlight on a selection of chic and trendy ?favorites?

Hippo-Saloon
This panoramic wallpaper invites you to travel back in time and let your imagination run free...

The eye is immediately drawn to this anthropomorphic hippopotamus, elegantly dressed in a period concierge outfit. Proudly standing in an old bar, he seems to evoke the spirit of historic saloons where hushed conversations mingled with affairs of state.

Leo Flowers
Straight out of the baroque era, in his gentleman's costume, this majestic tiger displays a serene and imposing expression. The details of his attire, like those of the background of the scene, are extremely fine and heighten the realism of the wallpaper.

Customers are immersed in a sophisticated atmosphere reminiscent of ancestral manors and aristocratic residences.

Mha-Yale
Art lovers will be charmed by the touch of humor and the Renaissance style of this wallpaper with character!

This couple of anthropomorphic pigs poses in a fully equipped rustic kitchen, with a view of a mountain landscape glimpsed through an open window.

Rab-bit
Refined in their 18e century outfits, these rabbits surprise with their elegance. In a delightful bourgeois salon, bathed in soft nostalgic light, this couple is enthroned in an old-world, sophisticated setting, underscored by the dominance of sepia tones.

This panoramic wallpaper will ideally enhance the walls of upscale establishments.

Galli Ardo
This incredible stylized falcon will work wonders in any hotel, restaurant or café, giving the impression of a tapestry steeped in history.

Art and history lovers will appreciate the richness of detail, the subtle shades and the intricate patterns of this wallpaper, such as the period glasses and the ceremonial attire. An entire universe evoking nobility and intellect seems to come to life before their eyes...

La Maison Muraem: the subtle alchemy between traditional and contemporary
Specializing in high-end and made-to-measure wallpapers, La Maison Muraem offers numerous designs, in every style and for every room, to the great delight of perfectionists and aesthetes.

No need to add knick-knacks or furniture here: the panoramic wallpaper alone becomes the centerpiece of the decor. With, as a bonus, the luxury touch of ?made in Italy?, a country world-renowned for its design.

Handcrafted to order, La Maison Muraem's panoramic wallpapers are made of fine materials and printed using cutting-edge techniques.

The (big) little extras

• Near-infinite customization (dimensions, colors, pattern placement...) to define spaces precisely and give the walls style and personality.

• A culture of excellence: the papers are thick and non-woven up to 800g/m², with the option of a water-repellent finish. They also help to conceal minor wall imperfections!

• Protecting the planet: eco-friendly manufacturing for all the brands sold.

• Designs suited to every need: sound-reducing paper, washable papers and fire-retardant certified papers...

• Ease of installation: the strips are delivered cut and numbered, accompanied by an installation diagram and paste suited to the quality of the paper.

About Véronique Morrien, the founder
Véronique Morrien has loved wallpaper since childhood: as a little girl, she was fascinated by the wallpapers covering the walls of her grandparents' house.

As an adult, she fell in love all over again when visiting the ?Maison & Objet? trade show: around a corner of an aisle, she was captivated by a gigantic wallpaper panel depicting a lush jungle.

?The effervescence of life was so real that you could almost hear the birdsong, the rustling of branches or the roar of a waterfall. I had just found the product I wanted to distribute!?, she says.

She then decided to create an online shop entirely dedicated to wallpaper, in its most original and luxurious forms. She named it La Maison Muraem, a name combining ?mur? (French for wall), the surface for wallpaper, and the initials of her children Antoine and Margot.