Scandinavian White®, the ethical and natural cosmetics brand from Groupe GM

Scandinavian White is a brand inspired by the Nordic countries, whose Ecolabel-certified products protect both the environment and the well-being of its customers. It is Groupe GM's first responsible and sustainable line.

The Scandinavian White formulation is Ecolabel-certified and its packaging meets the criteria of the European Ecolabel. The EU Ecolabel is a unique certification scheme that aims to help consumers identify the products and services that are most respectful of the environment. Ecolabel-certified cosmetics guarantee a minimal impact on aquatic ecosystems, meet strict biodegradability requirements and prioritize the reduction of packaging waste.

The minimalist black and white design of Scandinavian White is inspired by the Nordic societies that cultivate "hygge" in Norway and Denmark, and "lagom" in Sweden. These notions embody an art of living in a cozy, comfortable setting and promote a philosophy based on well-being, balance, simplicity and ethics.

Packaging made from recycled or bio-based materials for the shower gel, shampoo and conditioner bottles...

Scandinavian White is packaged in containers made from recycled or bio-based materials: the bottles (30 ml) and caps used for the shower gel, shampoo, conditioner**, body lotion** and hair & body gel are made of 100% recycled plastic. Going further, their labels are made from recycled paper and the Ecopump dispensers are 100% recyclable. To complete the range, the plant-based soap (15 g) is packed in a cardboard box made of 90% recycled material. Scandinavian White aims for minimal waste for maximum protection of our planet. The brand not only cares for the environment, it also protects the health of its customers. That is why the Scandinavian White range contains 95%* ingredients of natural origin.
* : average calculated across all products in the range
** : not Ecolabel-certified

Scandinavian White, cosmetic products of natural origin

Scandinavian White products contain at least 92% ingredients of natural origin, and up to 99%. The RSPO MB-certified palm oil used in the soap contributes to the production of certified sustainable palm oil. Since its launch in 2011, the Scandinavian White range has been at the forefront of the fight against plastic. A pioneer in ethics and ecology, the brand is part of a broader Groupe GM policy in favor of protecting the planet, embodied in particular in its "Care About Earth" program.

Through this program, the company is committed to developing the most environmentally friendly solutions possible thanks to responsible packaging (plastic-free solutions, packaging made entirely from bio-based materials and large-format dispensers), responsible manufacturing, natural formulas and innovative products, all guaranteeing a positive impact on the planet across its various communities (charities, consumers, suppliers, employees, etc.).

Laurent Marchand, President of Groupe GM, recently said about the range's transformation: ?We designed the Scandinavian White brand using almost entirely recycled plastic, because Groupe GM's goal is to be as environmentally friendly as possible. We are committed to contributing to a cleaner environment and to offering our customers and nature harmless products. We will continue our efforts to offer our customers the safest and most sustainable solutions possible.?