Netclip, the app to help analyze e-reputation in the CHR sector

New app to help analyze e-reputation in the CHR sector
NETCLIP is a new e-reputation monitoring tool designed specifically for establishments in the hospitality industry.

NETCLIP's primary mission is to help establishment managers analyze and understand their increasingly demanding customers, in order to better meet their needs. At the end of 2016, the number of booking and consumer review sites for C.H.R. (Cafés, Hotels, Restaurants) was exploding. This trend continues as the year 2017 begins its final four-month period.

This trend shows a change in the habits of customers, who are more and more numerous and connected (+45% of online user reviews in one year). For example, more than 5 million reviews were recorded for French establishments on the TripAdvisor site alone in 2016.

Indeed, 87% of consumers believe that comments, whether bad or positive, influence their choice. Moreover, 80% of hotel customers read several reviews before booking a hotel. Finally, 53% of consumers are likely to book a table or a hotel based on the ratings an establishment has received.

This takes up more and more of the establishment manager's time:
- Reading the comments on the various sites.
- Being able to reply quickly to comments without missing a single one.
- Defusing negative, scathing comments that may escape monitoring and drive away potential customers.
- Analyzing the reasons for criticism and praise.

An application that unifies all these data sources has become essential. A solution was devised: NETCLIP. It is a website accessible at https://www.netclip.fr. The site asks for no information other than the name and address of the establishment, and NETCLIP takes care of the rest. Everything is automated.

Its goal? To make restaurateurs' lives easier:
- Centralization of comments from the various booking platforms, video platforms, guides and local press, and finally social networks.
- Analysis of the main words and phrases with positive and negative connotations. The establishment manager can run customized searches on ALL relevant comments concerning them.
- The ability to act as early as possible against false, insulting or slanderous comments.
- Customer satisfaction statistics over time.

All on a single site. Simplicity, ease of use and clarity are the pillars on which the application was built. No more need to scour the various sites. The aim is to help the establishment manager improve their service in order to best meet customer demand, improve their online reputation and ultimately increase attendance at their establishment.