InnovOrder supports the new generation of restaurateurs

With the boom in new technologies, many professions are evolving and entering the digital age. The new market reality, where everything tends to be connected, is forcing professions, even those that seem the least affected, to seek new digital solutions for greater efficiency.

InnovOrder, a Paris-based company that supports more than 400 professionals in their transformation, takes stock of the digitalization of the restaurant industry and the emergence of a new generation of restaurateurs.

The different facets of the restaurateur's profession
The restaurateur's profession is constantly evolving. Today, when we think of this profession, we picture a business owner, a manager capable of keeping the accounts, filing administrative returns and also managing a team. But to these many hats is added that of a true salesperson: they must attract and retain customers, and sometimes also welcome and serve them.

More and more restaurateurs are realizing that going digital is essential to remain competitive. They are therefore adjusting their websites and adopting digital solutions such as ordering kiosks. Digital tools are becoming indispensable for working as a restaurateur.

The evolution of restaurants with InnovOrder
In France, 20 000 new restaurants open on average each year, so it is imperative to innovate in order to attract new customers, notably by offering them the option to pre-order online or via kiosks. In the restaurant world, digital is becoming unavoidable. Digitalization is the major driver of this change and InnovOrder has clearly understood this: requests for support keep growing.

This new phenomenon is developing very quickly in France thanks to strong consumer demand and the sector's new requirements. Restaurants that are just a click away, such as Bagel Corner, Columbus Café and Poivre Rouge, are becoming fashionable and the ?must? of modern dining. It is one more challenge for restaurateurs, who are obliged to follow market trends.

Testimonials from restaurateurs who have already gone digital
The InnovOrder solution comes in five major products: a point-of-sale system, an e-commerce solution, ordering kiosks, a loyalty program and a data analysis tool. Customers who have already gone digital share their experience:

?The InnovOrder solution is easy to replicate. Once you have it in one point of sale, you can move it to another very easily: the till is already set up, the website is already built. That is what makes it so practical to use. The InnovOrder till in three words: Intuitive – Flexible – Complete?, explains the founder of Moé Poké.

The Big Fernand chain also gives positive feedback: ?It was incredibly fast between the first contact with the teams and the rollout in the points of sale. The other aspect of the solution that really won us over was the quality of the back office, something really smooth and intuitive, and for us at head office, it is very simple to track the restaurants' activity and to set up promotional or loyalty campaigns as well. The InnovOrder solution has therefore been a real asset and it is what tipped the balance in favor of this solution.?