Groupe GM steps up its ecological initiatives with Care About Earth

As one of the world's leading suppliers of hotel guest amenities, Groupe GM has always sought to be as environmentally friendly as possible. In 2018, the group launched its Care About Earth programme, covering all of the company's environmental and social actions and forming an integral part of the group's strategy. In 2020, Groupe GM launched ECOFILL: the first eco-friendly dispenser that is both refillable and traceable, offering a clean, safe, fast, easy and economical solution with a reduced environmental impact. Its sealed pouches, with a capacity of 400ml, offer low-impact packaging with only 8g of recyclable plastic and guarantee full traceability of the formulas. Groupe GM offers other dispensers in generous sizes, such as Ecosource, an exclusive airless technology with a refill capacity of 375 ml, or a wide range of Ecopump (300 to 500ml) in recycled plastic or plant-based plastic.

Groupe GM strives to eliminate, wherever possible, single-use plastics and materials derived from fossil fuels, and always favours responsible and sustainable alternatives: the group offers trays, tubes, bottles and dispensers made from recycled plastic or from plant-based materials such as sugar cane (bagasse). Groupe GM has also redesigned its accessories using more responsible materials made from straw, corn starch or bamboo in order to limit the amount of plastic. Finally, the group works to eliminate overpackaging by removing all polygags and gives priority to the use of recyclable and recycled materials. The launch of two plastic-free solid product lines also highlights the group's determination to create a more sustainable world. These products require 9 times less water to produce than conventional liquid formulas. The packaging is made of FSC-certified cardboard, coated with a water-resistant varnish.

Groupe GM offers formulas containing up to 99% ingredients of natural origin, guaranteed free of controversial phthalates and parabens, as well as organic cosmetic products certified COSMOS by COSMECERT. The increased focus on formulas and packaging has enabled Groupe GM to obtain the EU ECOLABEL certification. This certification primarily aims to promote the reduction of packaging waste.