Groupe GM launches the new Apothicals by DAMANA line

Groupe GM launches a new hotel line: Apothicals by DAMANA

Groupe GM, a leading international operator in the hotel guest amenities sector, is launching a new hotel line: Apothicals by DAMANA. This new range expands the DAMANA offering, which currently consists of three lines: Terre et Soleil, Neroli and Organic Bath Line.

DAMANA is a Groupe GM brand whose key words are simplicity, authenticity and happiness. Driven by these values, Groupe GM has created guest amenity lines that combine the richness and authenticity of naturally inspired, artisanal products with today's expectations for well-being, pleasure and efficacy.

Apothicals by DAMANA is a vegan guest amenity line certified with the Ecolabel. Inspired by the traditional trade of the apothecary and formulated with ingredients of natural origin of up to 98%, the Apothicals by DAMANA line evokes the artisanal expertise of herbalists. This natural, deliciously scented range of guest amenities focuses on pleasure thanks to subtle woody and lavender notes. The Apothicals line was designed especially for guest comfort.

The range includes five 30 ml products, including a shampoo, a conditioner, a body wash, a hair and body gel and a body lotion, as well as a 15 g soap. The collection also includes two 300 ml Ecopump dispensers: a hair and body gel and a liquid soap. These products have been dermatologically tested.

With this new line, Groupe GM reaffirms its commitment to sustainable development and strictly complies with the requirements of its ?Care About Earth? program, which aims to reduce the environmental impact of its products. The tubes are 100% recyclable and the plastic caps are made from 100% recyclable materials. In addition, the palm oil contained in the soaps contributes to the production of certified sustainable palm oil, and the soap packaging is made from recycled cardboard. Finally, from early 2020, the Ecopump bottle will be made entirely from plant-based materials.

Laurent Marchand, President of Groupe GM, said: ?For more than 40 years, we have been creating high-end guest amenities for our customers and partners around the world. Today, demand for eco-responsible products and packaging continues to grow. The Apothicals by DAMANA guest amenity range meets this demand while demonstrating Groupe GM's commitment to excellence and to the well-being of our customers.?