Buffalo Grill is 30 years old: time to celebrate!

To mark its 30ième anniversary, Buffalo Grill is launching a major commercial campaign, along with a new website (buffalo-grill.fr) and a new digital customer relationship program on Facebook and social networks in general.
It is a boost to celebrate the anniversary, but also the starting point of a brand transformation plan.

On the menu until October 3: "special anniversary" dishes and a big free prize game offering the chance to win more than 100.000 prizes and trips to the USA, in restaurants and online.

The campaign was conceived, produced and orchestrated by STORE, the retail department of the agency M&C.SAATCHI.GAD, for media and in-restaurant communication, and by groupeReflect for all digital channels.

About Buffalo Grill
Founded in 1980 by Christian Picart, BUFFALO GRILL was acquired in September 2008 by Abénex Capital as majority shareholder, together with iXEN, N.I Partners, Ceréa and the management (the Group's 300 managers are invested in the company's future, from the Executive Team to restaurant managers).

With a reinforced management team at his side, Jean-François Sautereau, Chairman of the Group, intends to accelerate the Group's development by expanding the restaurant network and increasing the potential of each unit.

Key figures
• Buffalo Grill brand sales: ?580 M incl. VAT - ?512 M excl. VAT - No. 1 in table-service restaurants

• 327 restaurants, including 105 franchises, in France (315), Belgium (3), Luxembourg (1), Switzerland (1) and Spain (7)

• Workforce: 7 700 employees (5 200 direct employees and 2 500 in franchises) at the end of June 2010

• 33 million meals served per year (32 million in 2009)

• The cheapest ticket in meat restaurants, at around ?18

• Brand awareness above 90%

• No. 2 brand by customer base (37% annual penetration)