Bridor unveils its new Nova baguette

An emblematic symbol of French gastronomy, bread holds a central place in the daily diet of the French. As the leader in the frozen bakery market, Bridor is committed to elevating this pillar of culinary heritage with innovative recipes inspired by baking tradition. Today, the brand unveils its latest novelty: the Nova baguette.

The baguette: an essential of French meals
The baguette remains a must-have on French tables, enjoyed at breakfast as well as alongside meals. Its popularity shows no sign of fading: in Europe, 55 % of consumers eat one at least once or twice a week, a figure that reaches 80 % in France, demonstrating a genuine attachment to this symbol of baking expertise.* True to its commitment to innovation and quality, Bridor revisits this great classic with the Nova baguette: a more modern and generous version that combines a crispy crust, an airy crumb and balanced flavors to win over lovers of good bread.

A baguette that combines softness and crispness
Made from French Label Rouge wheat flour and a wheat flour sourdough produced by Bridor, the Nova baguette stands out for its light texture and balanced flavors. Its golden crust and cream-colored, open crumb give it a generous and attractive look, enhanced by its four regular slashes and a light dusting of flour for a rustic touch. Shorter and wider than a classic baguette, it is offered in a practical size of 280g. It adapts perfectly to every occasion, from breakfast to dinner.

The Nova baguette is a Bridor Clean Label recipe, made with ingredients of natural origin.
The Nova baguette, a must-have from morning to night

Breakfast
The Nova baguette is ideal for breakfast, adding a touch of crunch and indulgence to every morning. So that not a crumb goes to waste, Bridor offers a perfect anti-waste breakfast tip: homemade French toast!

Meal accompaniment
The Nova baguette accompanies every meal from lunch to dinner. It enhances dishes with its balanced taste and perfect texture. According to a Bridor study, 74% of Europeans like to have bread with their meal**.

Sandwich base
The size and texture of the Nova baguette make it a perfect ingredient for preparing filled sandwiches, a rapidly growing segment. The recipe for the Summer Sandwich with Pesto, Tomatoes and Burrata, and many others, can be found on Bridor.com.

*Bridor study of 6 000 consumers representative of the population, in Europe (France-UK-Germany-Spain-Italy-Netherlands), August 2024

**Bridor study of 6 000 consumers representative of the population in 6 countries in Europe (France, United Kingdom, Germany, Spain, Italy, Netherlands), September 2023