Artificial intelligence is reshaping the hospitality and foodservice industry

Artificial intelligence is no longer a gimmick: in the hospitality and foodservice industry it has become a true management tool to improve the guest experience and financial performance. In recent years, almost six out of ten hotels have deployed chatbots or virtual assistants to handle guest requests. For a restaurant, bar or hotel, these AI solutions automate reservations, provide 24/7 answers to simple questions (opening hours, menu, available services) and ease the pressure on front-of-house and front-desk teams.

Real-life case studies show that chatbots can handle the majority of simple requests instantly while maintaining high satisfaction levels. For staff, this means more time to focus on service, personalised recommendations and upselling. At the same time, AI analyses interaction data to identify recurring questions, demand peaks and unmet expectations, making it easier to adapt the offer and staffing model.

In the kitchen and back office, AI also drives profitability and sustainability. Demand-forecasting and food-waste management tools help adjust production, avoid stockouts and cut waste. Some properties have already managed to reduce food waste significantly within a few months, with a direct impact on food costs and environmental footprint.

On the rooms side, AI-powered revenue management systems optimise prices in real time based on history, demand and local events. Using these solutions typically leads to a noticeable uplift in RevPAR, which is critical in a context of rising operating costs. For hospitality professionals, the question is no longer whether to adopt AI but how to implement it: selecting the right software, training teams, integrating data and tracking results. Properties that move now gain a clear edge in service quality, profitability and employer attractiveness.