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Editorial team · Spa, Wellness, Fitness

A Franco-German start-up creates a swimming pool with a luminous LED surface

A Franco-German start-up creates a swimming pool with a luminous LED surface

A full LED surface combined with astonishing photo and video content profoundly transforms the customer experience


After three years of R&D, the first pools are reaching the market and the wow effect is guaranteed. With no limit on size or water depth, the non-slip laminated glass surface coupled with LEDs IP65 is custom-designed for each project and each customer. Once installed, the solution, named 21h40@, is connected to the content platform. The platform was created with digital artists and allows users to personalize their space according to their needs or wishes.

There is no limit to the content that can be displayed underwater. Let your imagination run free and treat yourself to unique moments. With one click, you can dive into the fish-filled waters of a coral reef, surprise guests at exceptional pool parties, or privatize a space in a brand's colors for product launches 2.0…

?We have created a unique product for swimming pools, a paradigm shift, an offer with limitless features for our most demanding customers, and this is only the beginning,? explains Anthony Martinez, founder of POOLOOP, who knows the pool world well, having worked in it for almost 20 years. Pools have virtues combining well-being and relaxation, and they have endured across ages and cultures, but since the 80's and the democratization driven by the B2C market, they have lost some of their splendor and appeal; moreover, the construction process has changed very little. It was time, and necessary, to profoundly rethink functionality and experience: such is the ambition and vision of the company and its founders.

Premium hospitality, one of the target markets


For these prestigious establishments, pools and all aquatic areas are crucial for attracting customers and growing revenue. With this highly customizable solution, it is our clients' customers who can bring their own universe into the establishment. Customers seek the perfect customer experience, and the solution gives them a simple, modern way to achieve it.

In total, around 600 000 square meters of pools are inaugurated each year worldwide, and more than double that in renovations. This represents serious opportunities for POOLOOP and its unique value proposition. The first pools are already being installed in various premium locations around the world.