3 Toques reinvents itself around two new ready-to-fill ranges

Thanks to its historic positioning across a large number of segments, 3 Toques has established itself as the leader in ready-to-fill products in supermarkets. To keep driving this high-potential market, the brand is introducing a new brand platform, more in tune than ever with the major consumer trends: eating well, do-it-yourself, local sourcing and animal welfare.

As eating well becomes a fixture of French people's daily diet, they demand more quality, but also more transparency. Beyond these expectations, their eating habits are evolving to fit busy schedules. While 95% of French people cook their own meals, 39% of them believe that preparation should be simple and quick. In this context, where everyone wants to treat themselves by eating well, ready-to-fill products meet all these requirements, with quality products that are quick and easy to use. 3 Toques is thus reinventing itself around two new ranges, rooted in new ways of cooking and made up of 15 items to be found in the baking aids aisle.

Constantly looking for new ideas to put together their daily menus, the ready-to-fill specialist meets consumers' expectations with Les Essentiels, an everyday range for meals that are quick to prepare, varied and delicious:

- Quiches and Petites Quiches feuilletées made with 100% plant-based recipes, to be varied endlessly
- The timeless Bouchées and Mini Bouchées feuilletées, glazed with egg

Signature, the ready-to-fill range for fine food lovers

To offer fine food lovers the best of ready-to-fill products, 3 Toques presents Signature: a wide range of butter-based recipes, free from palm oil. Among the puff pastries are the great classics of French gastronomy, as well as modern and novel formats:

- Fleurons, Vol-au-vents and Carrés feuilletés for festive and delicious meals
- Mini Étoiles and Mini Carrés feuilletés, for quality aperitifs and cocktails

Signature also offers the essentials of French pastry, for making delicious desserts with ease

- Éclairs, Choux and Petits Choux ready to be filled with pastry cream
- Shortcrust Tartelettes and Mini Tartelettes, to be topped with fresh fruit or lemon cream

To create these two new ranges, 3 Toques has brought together all of its expertise: the puff pastry is made following the traditional French method, which gives it its unique, light and airy texture. The ingredients, such as eggs from free-range hens and French wheat flour, have been carefully selected, all without preservatives, colorings or flavorings. Ready to use or with short baking times, 3 Toques products are also very easy to use. For experts and beginners alike, 3 TOQUES provides the keys to carefree, quick and tasty cooking. It's impossible to ruin your meal!