Furniture and decoration specialist

Main subsidiary of the group, Richbond SA was created in 1965 and specializes in furniture and decoration. It now has more than 1,800 employees and allows the creation of more than 3,600 indirect jobs.

Its workforce is spread across five production sites based in Casablanca and six other sites dedicated to distribution: Tangier, Oujda, Laayoune, Fez, Khouribga and Agadir. Some 200 trucks ensure the daily delivery of products to the 1,300 Richbond points of sale present throughout Morocco. This activity generates an annual turnover of 800 million DH, expected to grow through new investments.

The group also relies in its leadership on a powerful industrial tool and information system, in addition to its vertical integration effort, a strong regional presence and a perpetual capacity for innovation.

And in order to face the strong competition of the sector, the informal sector in the lead, Richbond SA is gradually directing its strategy towards products with high added value and which require an effort of creativity.