London Cocktail Week, 2013 centred on Covent Garden and it saw the start of the Giffard Spirit of Art world tour. Classic Menthe Pastille advertisements, by celebrated French artists, from the late 19th and early 20th centuries went on display in the Central Avenue of Covent Garden Market. It was the first time that the artworks had been shown as a collection and many individual pieces had not been seen at all for over 100 years.